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Matata – A premium Audio and Accessories brand launches in India

June 02, 2020 – Matata, a premium audio and accessories brand is all set to make a foray into Indian market with a wide range of audio products & mobile accessories designed for people loving great premium looks and high quality, without making a dent in the pocket.

Committed to bringing great products to Indian consumer, the company believes in curating specially designed products that will prelude happiness for those who own them. The brand’s inspiration reflects in the way its products are designed, benchmarked and positioned. The company has strategic R&D and manufacturing alliances in India & China.

During the months to come, the company will launch as many as 30 delightful products that offer best in class features. The products will be available across India from July 2020 and will be sold through leading online ecommerce portals like Amazon, Flipkart etc.

Mr Ajay Arora, CEO – Matata said – “India is a splendid market with infinite potential. We are very excited to bring great products to Indian consumers looking for premium and class in the audio and accessories segment and we shall keep adding more revolutionary products to our product portfolio.”

The company believes in bringing the M+* class in everything – be it product, communication or service. For distribution of its products in Indian market, the company shall focus on online platforms like Amazon and Flipkart to start with. Subsequently the company will launch its products offline and through retail chains.

The story behind brand MATATA

Think happiness, think MATATA – that’s the inspiration behind our especially curated brand and products’ collection that we bring forth for contemporary Millennials and Generation Z.

The brand has been named after ‘MATATA’ – the chirpy bird found in the wetlands of New Zealand, personifying the lively spirit that has the capability to enamor the world with its ecstatic and cheerful persona. We didn’t just name our brand after this happy-go-lucky little birdie, we have, in fact, made it a way of life at MATATA and we firmly believe that our specially designed products will prelude happiness for those who own them. Our inspiration reflects in the way we design, benchmark and position our products.

The tagline – ‘The MATATA Way’

We do not tread paths already taken. Instead, we pave new ones. We are a class apart which reflects in the experience our products give our consumers. The quality that we bring you is exceptional and far from the ordinary- everything is ‘The MATATA Way’! It is meant to redefine entertainment, leisure and utility for our consumers and stand apart. Our competition is nobody but ourselves and we strive to up our game with every new product and service.

For more information, kindly visit

Facebook – @MatataIndiaOfficial | Instagram – @MatataIndiaOfficial | Twitter – @MatataIndia_Off

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